DESIGN.
I design for print and for digital, but mostly I design so that things make sense and they look good. I love good design, and I'd love to be your good designer.
Scroll down for a selection of my work.
Reemi are one of my ongoing freelance clients. First working for them in a volunteer capacity in 2018, I developed their branding and voice and tone. This led to working in a paid capacity on their 2019 Kickstarter Campaign. I was involved in campaign strategy, website development, campaign photography and video production, and the rollout of the campaign on both social media and EDMs. Our successful campaign raised $49,132 to launch our period underwear for good. In 2021 I have been working on product development for a new range, better packaging, and developing a campaign for Reemi's new range, due to be launched in November. This includes a website overhaul, new campaign imagery, packaging design system, and a social media and EDM marketing campaign.
Another ongoing freelance client, I began working with Little 'Lato when I was approached to help develop their branding and voice and tone.
Since then Little 'Lato have gone on to have a number of outlets and last year they needed a brand refresh to help keep things cohesive across multiple locations and operators. I developed new imagery and a simple poster and store fit out design system to work in various different locations alongside existing fit outs.
Little Guy Bagel & Brew approached me to create a branding system for their new bagel and brew joint in Mt Maunganui. I developed their branding, and have helped them suss signage, vinyls, table engraving, as well as their seasonal menus and website design and updates. I recently worked on illustrations for their new take-home bagel offering which is available both online and in store.
Packaging design system for Crushes products including skincare range (cleanse bars and face masks), shave bar, soap, candles and home fragrance.
Design considerations: ability to be applied across a range of products; shelf presence for retail environment; product differentiation; minimal packaging to reduce waste; simple, modern design with personality, to communicate Crushes values of practical, high quality, affordable New Zealand made products.
Created in collaboration with Sarah Firmston & Rose Hope.
Aro Music already had an existing logo but approached me to help them modernise this alongside developing a new website that reflected their personalities and values. Aro are a bilingual music duo so we developed a bilingual site menu with fun imagery that clearly illustrates what they're about within a glance.
