DESIGN.

I design for print and for digital, but mostly I design so that things make sense and they look good. I love good design, and I'd love to be your good designer.

Email me.

Scroll down for a selection of my work.

BRANDING, GRAPHIC DESIGN, PHOTOGRAPHY AND MARKETING | REEMI

Reemi_logo-line-art-03.png
Screen Shot 2021-10-30 at 1.27.28 PM.png

Reemi are one of my ongoing freelance clients. First working for them in a volunteer capacity in 2018, I developed their branding and voice and tone. This led to working in a paid capacity on their 2019 Kickstarter Campaign. I was involved in campaign strategy, website development, campaign photography and video production, and the rollout of the campaign on both social media and EDMs. Our successful campaign raised $49,132 to launch our period underwear for good. In 2021 I have been working on product development for a new range, better packaging, and developing a campaign for Reemi's new range, due to be launched in November. This includes a website overhaul, new campaign imagery, packaging design system, and a social media and EDM marketing campaign. 

Screen Shot 2021-10-30 at 2.30.22 PM.png
Screen Shot 2021-10-30 at 2.30.02 PM.png

BRANDING AND POSTER DESIGN SYSTEM | LITTLE LATO

LL_logo_black.png
Screen Shot 2021-10-30 at 2.11.03 PM.png
Screen Shot 2021-10-30 at 2.10.33 PM.png
Screen Shot 2021-10-30 at 2.09.50 PM.png
Screen Shot 2021-10-30 at 2.09.39 PM.png
Screen Shot 2021-10-30 at 2.09.59 PM.png

Another ongoing freelance client, I began working with Little 'Lato when I was approached to help develop their branding and voice and tone.

Since then Little 'Lato have gone on to have a number of outlets and last year they needed a brand refresh to help keep things cohesive across multiple locations and operators. I developed new imagery and a simple poster and store fit out design system to work in various different locations alongside existing fit outs. 

BRANDING, ILLUSTRATIONS AND WEB DESIGN | LITTLE GUY BAGEL & BREW

Little Guy Logo.png
Bagels_Insta_Story-08.jpg
Bagels_Insta_Story-01.jpg
Bagels_Insta_Story-02.jpg
Bagels_Insta_Story-07.jpg
Bagels_Insta_Story-06.jpg
Bagels_Insta_Story-03.jpg
Bagels_Insta_Story-04.jpg
Bagels_Insta_Story-05.jpg
Screen Shot 2021-10-30 at 2.25.11 PM.png
Screen Shot 2021-10-30 at 2.22.16 PM.png
Screen Shot 2021-10-30 at 2.22.31 PM.png

Little Guy Bagel & Brew approached me to create a branding system for their new bagel and brew joint in Mt Maunganui. I developed their branding, and have helped them suss signage, vinyls, table engraving, as well as their seasonal menus and website design and updates. I recently worked on illustrations for their new take-home bagel offering which is available both online and in store.

PACKAGING DESIGN SYSTEM | CRUSHES

Crushes-Cleanse-Bars-7.jpg
Crushes-Cleanse-Bars-9.jpg
Crushes_cleanse-bars-website-3.jpg
Crushes_cleanse-bars-website-4.jpg
Crushes_cleanse-bars-website-2.jpg
Screen Shot 2020-04-21 at 9.13.41 AM.png
Screen Shot 2020-04-21 at 9.13.57 AM.png
Crushes_cleanse-bars-website-5.jpg
Crushes_cleanse-bars-website-1.jpg
Crushes_cleanse-bars-website-6.jpg
Screen Shot 2020-04-21 at 9.15.54 AM.png
Screen Shot 2020-04-21 at 9.16.31 AM.png
Screen Shot 2020-04-21 at 9.16.15 AM.png
instructions1.jpg
instructions2.jpg
instructions4.jpg
Screen Shot 2020-04-21 at 9.12.39 AM.png
Screen Shot 2020-04-21 at 9.09.50 AM.png
Screen Shot 2020-04-21 at 9.12.02 AM.png
Screen Shot 2020-04-21 at 9.10.29 AM.png
Screen Shot 2020-04-21 at 9.12.52 AM.png
Screen Shot 2020-04-21 at 9.10.05 AM.png
Screen Shot 2020-04-21 at 9.12.16 AM.png
Screen Shot 2020-04-21 at 9.10.54 AM.png
Crushes-luxe-candle-burnt-sage-bonne-nui
Crushes-luxe-candle-burnt-sage-bonne-nui
Crushes-luxe-candle-burnt-sage-bonne-nui

Packaging design system for Crushes products including skincare range (cleanse bars and face masks), shave bar, soap, candles and home fragrance.

Design considerations: ability to be applied across a range of products; shelf presence for retail environment; product differentiation; minimal packaging to reduce waste; simple, modern design with personality, to communicate Crushes values of practical, high quality, affordable New Zealand made products.

Created in collaboration with Sarah Firmston & Rose Hope. 

Crushes-Room-Spray-1.jpg
Crushes-Room-Spray-4.jpg
Crushes-Room-Spray-2.jpg

WEBSITE ART DIRECTION, CONTENT, AND DEVELOPMENT | ARO MUSIC

Screen Shot 2021-10-30 at 1.12.32 PM.png

Aro Music already had an existing logo but approached me to help them modernise this alongside developing a new website that reflected their personalities and values. Aro are a bilingual music duo so we developed a bilingual site menu with fun imagery that clearly illustrates what they're about within a glance. 

Aro - hover state.png
WOW.gif