I design for print and for digital, but mostly I design so that things make sense and they look good. I love good design, and I'd love to be your good designer.
Scroll down for a selection of my work.
BRANDING, GRAPHIC DESIGN, PHOTOGRAPHY AND MARKETING | REEMI
Reemi are one of my ongoing freelance clients. First working for them in a volunteer capacity in 2018, I developed their branding and voice and tone. This led to working in a paid capacity on their 2019 Kickstarter Campaign. I was involved in campaign strategy, website development, campaign photography and video production, and the rollout of the campaign on both social media and EDMs. Our successful campaign raised $49,132 to launch our period underwear for good. In 2021 I have been working on product development for a new range, better packaging, and developing a campaign for Reemi's new range, due to be launched in November. This includes a website overhaul, new campaign imagery, packaging design system, and a social media and EDM marketing campaign.
BRANDING AND POSTER DESIGN SYSTEM | LITTLE LATO
Another ongoing freelance client, I began working with Little 'Lato when I was approached to help develop their branding and voice and tone.
Since then Little 'Lato have gone on to have a number of outlets and last year they needed a brand refresh to help keep things cohesive across multiple locations and operators. I developed new imagery and a simple poster and store fit out design system to work in various different locations alongside existing fit outs.
BRANDING, ILLUSTRATIONS AND WEB DESIGN | LITTLE GUY BAGEL & BREW
Little Guy Bagel & Brew approached me to create a branding system for their new bagel and brew joint in Mt Maunganui. I developed their branding, and have helped them suss signage, vinyls, table engraving, as well as their seasonal menus and website design and updates. I recently worked on illustrations for their new take-home bagel offering which is available both online and in store.
PACKAGING DESIGN SYSTEM | CRUSHES
Packaging design system for Crushes products including skincare range (cleanse bars and face masks), shave bar, soap, candles and home fragrance.
Design considerations: ability to be applied across a range of products; shelf presence for retail environment; product differentiation; minimal packaging to reduce waste; simple, modern design with personality, to communicate Crushes values of practical, high quality, affordable New Zealand made products.
Created in collaboration with Sarah Firmston & Rose Hope.
WEBSITE ART DIRECTION, CONTENT, AND DEVELOPMENT | ARO MUSIC
Aro Music already had an existing logo but approached me to help them modernise this alongside developing a new website that reflected their personalities and values. Aro are a bilingual music duo so we developed a bilingual site menu with fun imagery that clearly illustrates what they're about within a glance.