Projects I've worked on both by myself and in collaboration with other brands.
Credits and design considerations are noted beneath images.
If you're interested in pitching a collaborative project please contact firstname.lastname@example.org
Packaging design system for Crushes products including skincare range (cleanse bars and face masks), shave bar, soap, candles and home fragrance.
Design considerations: ability to be applied across a range of products; shelf presence for retail environment; product differentiation; minimal packaging to reduce waste; simple, modern design with personality, to communicate Crushes values of practical, high quality, affordable New Zealand made products.
Created in collaboration with Sarah Firmston & Rose Hope.
PACKAGING DESIGN SYSTEM | CRUSHES
GRAPHICS / VISUAL CONTENT | THE OH NINE
Content design and photography for The Oh Nine - an online platform for a collective experience and exploration.
Custom keyring designs for Crushes.
Design considerations: a fun, practical product with personality. Accessible price point for gifting to others or to self.
High point of career: tweeted by Guy Williams because the incredible Golriz Ghahraman has the Dump Him key chain. THANK YOU Golriz. If you didn't know, this key chain was inspired by Britney's Dump Him t-shirt which is an iconic part of history.
Relentlessly Positive is a tribute to Jacinda Ardern, this key chain was made early in her time as PM when she used the phrase a lot, or at least it was reported on a lot by NZ Herald. Despite a very trying time as PM she still manages to make me feel relentlessly positive about being a New Zealander. THANK YOU JACINDA.
The Feelings key chain exists because we all have feelings and when I made it I was living with 5 of my best friends and we all talked about our feelings all of the time, and it was the best.
PRODUCT DESIGN | CRUSHES
Poster project ~ experimenting with new and old design skills and formats. A way to exercise my creative muscles. More to come.
POSTER PROJECT | BHE